John Carlton – Collection 10 Courses + 7 BONUS – Marketing
Status: Available for instant Download
This item includes:
(1) John Carlton – Big Damn Hot Seat Workshop
This is the hot seat workshop seminar that John did in in Reno Nevada 2007. It a small intimate group of some pretty well known names and some unknowns. The names you know are.
* John Carlton of course
* Dean Jackson – This guy pops up everywhere.
* Harlen Kilstein – Copywriter
* David Deutsch – BoardRoom Copywriter
* Lauri Morgan Ferrero – Red Hot Copy
(2) John Carlton – Copywriting Sweatshop
(3) John Carlton – Copywriting Sweatshop 2
“Oh, the horror those dreaded 3 words can instill in even the most stout-hearted marketer. They literally can send your entire world crumbling. And I’m gonna reveal those terrible 3 words in a second here.”
But first… here are words that do NOT qualify as “worst”:
Not Worst #1: “Suzy from accounting embezzled all the money. You’re broke.”
Not Worst #2: “There’s something wrong with the product.”
Not Worst #3: “The Website’s down.”
Disasters, sure. But not even close to the worst thing you can hear.
As horrible as those examples are, savvy marketers know they can all be fixed. Yes, they can. It’s been a primary part of my job for 20 years to help business owners fix exactly those kinds of problems.
No. The worst, most nightmarish words you can hear as a business owner or entrepreneur, are:
“The copy failed.”
Actually, the entire statement is: “The copy failed… and no one knows what to do about it.”
It’s the most common reason businesses go bye-bye. Because the copy failed.
Many of the most famous and wealthiest marketers call me (sometimes in a near-panic, late at night) because of this exact problem.
Their copy sucks, or bombed, or the copywriter flaked out… and they’re now NAKED in the marketplace.
Because no one in their operation knows what to do now.
All projects are on hold. Nothing is getting sold. Income stops cold.
The wolves begin to circle.
They call me, sometimes desperate for help. Because their entire operation is stalled, chugging in place, worthless without copy that works.
And if they don’t know what to do… don’t know how to fix their own copy problems… they are dead in the water. Until someone comes along to help.
Until, specifically, someone who understands copy comes along.
This is why I hosted a “Copywriting Sweatshop” last Fall. It was a 2-day hard-core teaching event, where I literally dragged entrepreneurs and small biz owners — kicking and screaming — from the frigid Land of Cluelessness and Vulnerability… into the sunshine and success of finally “knowing exactly what to do with your copy”.
Who came to this event?
People with Websites that weren’t working. With ads that rambled, bored readers, and didn’t close the deal. With emails that never got read.
As well as people who simply didn’t believe they could ever create copy that worked.
They came to this Sweatshop, because I’d convinced them that — in just two days — I could teach them how to write the copy they needed.
So they would return to their businesses with a fresh fearlessness about facing down the competition, armed with the copywriting skills of the best marketers in the game.
Did I succeed?
Of course I succeeded.
This is what I do. This is what I’ve been doing for two decades now, both in workshops and through my coaching and courses.
However, this Copywriting Sweatshop model is particularly sweet.
Because… the people who come (and it’s not cheap to attend) tend to be the most stubbornly-difficult to teach.
They’re not lazy. They’re deeply involved in their business. Many are actually successful already.
They’re just hyper-aware of how VULNERABLE they are to disaster… because every time they need copy written, they have to hire someone else to do it.
My advice is always the same when marketers call me in a panic about copy: “Learn to write the important stuff yourself. It’s the core of your ability to make money, and leaving it to others is asking for trouble.”
Are YOU still resistant to learning how to write your own copy?
If you listened to Scott’s testimonial, above… you’ll notice an interesting phenomenon that Sweatshop attendees enjoyed.
Here’s what happens: During the event, I drag each attendee up on stage, put them in the Hot Seat… and dig in deep into their specific situation.
You get a lot out of this personal attention. Answers to specific questions, focus on particular problems you have, concentrated teaching on the idiosyncratic “holes” in your copywriting bag of tricks.
What you do NOT expect… is all the stunning insight you will get… while WATCHING someone else’s Hot Seat.
I’ve been hosting Hot Seat-style seminars for 20 years now, and this phenomenon (getting amazing stuff from watching other people’s grilling) doesn’t surprise me at all anymore.
In fact, it’s the reason so many smart and wealthy marketers flock to these interactive events. Sure, they crave and get a lot from the personal attention.
But just as important… they get HUGE insight and flurries of ideas while watching the rest of the show.
That’s why DVDs of these events fly off the shelves, whenever I offer them.
Your first choice, if you can afford it, should always be to attend any seminar or workshop I offer in person. The experience can change you forever (as attendees will tell you).
If you couldn’t make it to the event… and you know in your heart you NEED the kind of shortcut education offered… then the next-best-thing is, for sure, watching the DVDs.
(4) John Carlton – Kick Ass Copywritng
(5) John Carlton – License to Steal
You can forget about all the agony of coming up with ideas, concepts or even power words
because I’ve already done most of the writing (and all of the thinking) FOR you! No matter where you are now in your business life (or where your writing skills are), I guarantee you will walk away from this lesson armed with the immediate skills to adapt 5 masterpiece ads you can use next week to start bringing in riches and fame beyond your most wicked dreams. Check this out, right now, if you’re finally ready to go screeching off on the wildest (and richest) ride of your life.
Master copywriter John Carlton deconstructs 5 Masterpiece Ads:
* I will show you WHY each headline grabbed the reader in such a mega-effective way. and HOW to “translate” that snarling power so you can easily adapt the same proven headline – with just a few “on target” changes – to your market. (This instantly solves your biggest problem – getting your prospect’s undivided attention, and pulling him deep into your pitch.)
* I will reveal the sneaky psychological tactics hidden behind the all-important opening paragraphs – the juicy details that KEEP the reader intensely interested – so you will have no trouble at all redirecting each ad’s “opening mojo” to your product. (Just like “plug ‘n’ play”. Bang, a few changes, and you’ve got a killer opening to your ad! For most writers, this is the hardest part of the pitch to get right. and now, it’s already done FOR you.)
* I will deconstruct the bullets, so it becomes obvious why they worked. and also obvious how you can ever-so-simply tweak each one to fit your business. (Having world-class bullets will force your prospect to desire your product so badly, he won’t be able to sleep until he orders. You can finally overwhelm the reader – just like the best writers in the biz – with emotionally-dense snatches of copy that slips your sales pitch past his defenses and straight into his subconscious.)
* And. I will show you how to look for. and quickly find. your own peculiar HOOK to replace the one I used. It’s right under your nose. (Understanding how to find – and use – the right hook is the difference between boring ads that pull nothing. and MONSTER winners that break the bank!)
Find out How the details were achieved, and all the secrets and tricks behind the magic.
The stuff you just cannot see by just looking at a winning ad. The deep, hidden stuff you need a guide to be able to comprehend. Like.
How to ignite passion, with just a few well-chosen power words aimed right at the sweet spot of your prospect. (If you’re like 99% of the people out there writing ads, you’re trying to survive on “cold” appeals – which lack emotion and any true connection to the reader. This murders results. I’ll set you straight, right away and without fuss.)
How to keep interest hot and intense throughout the pitch, so there’s never a chance for the reader to disengage. (Most rookie writers fail at this, and it can take years, on your own, to “get” how to accomplish this skill. Watching me lay it out, you’ll understand immediately. and finally have one of the most wicked-profitable high-end pro-level skills at your command.)
How to create real urgency, without hype. (Another absolutely necessary element of a winning ad most people botch.)
How to deal with your reader’s “Bullshit Detector”. and win him over even though he desperately wants you to go away and leave him alone. (This unique knowledge separates the winners from the losers in the ad world.)
How to stop “trying” to write. and finally get into that dangerous super-salesman’s groove where the pitch writes itself. (You can do this, once I show you how. And it will change your life.)
How to build up your own “Big Promise”, and tie it in with a killer USP that won’t let your prospect sleep until he’s ordered.
This course retails for $497
(6) John Carlton – Simple Writing System 1.0
(7) John Carlton – Simple Writing System 2.0
Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale, every time.
We’ve just released the updated and completely awesome NEW version of the famous Simple Writing System…
… and it’s now ready for you to dive in and finally learn:
How To Write Everything You’ll Ever Need To
Make Your Business Wildly Successful.
Here’s what’s up:
A few months ago my team and I reviewed every aspect of my long-running (and still extremely successful) Simple Writing System.
We dissected every minute of every lesson…
… every tip and every exercise…
… plus examined the comments and feedback supplied by thousands of SWS customers and students over the past eight years…
… looking for ways to improve, update and streamline everything.
Our goal was to make this already-successful program even better.
And, after months of review, research and debate…
… we headed off to an Arizona recording studio for a few grueling days of filming and production.
The result is stunning. And I’m now announcing the release of…
The Simple Writing System 2.0 Home Study Course
Some of it is brand-spanking new. And some of the wonderful original stuff we simply couldn’t improve on remains.
For example, we kept every lesson, strategy, tactic and piece of advice that customers consistently tell us increases sales and conversions.
The SWS has been successfully applied to countless markets and every platform being used online and offline today (sales pages, VSLs, Facebook, webinars, email, squeeze pages, direct mail, print ads, PPC/AdWords,… just about everything used in modern marketing.)
Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale.
However, in critical areas, we improved and streamlined several key lessons.
We did this by paying careful attention to what our students and teachers have told us about the SWS… and especially how it’s impacted their lives and their businesses.
We were damn good at teaching people how to write killer copy 8 years ago… and we’re much better at it now. (Yes, the process has even helped me – and multiple other top writers – dial up our skills dramatically.)
So we reviewed every lesson, every topic, and every exercise.
Where something could be improved or streamlined, we did that.
And we added some new lessons and topics to fill in the occasional holes in the original SWS. (The world has changed a bit in eight years… and we’ve been on top of every shift in how today’s marketing works.)
We call this version of the SWS the “Home Study Course” because it’s designed for you to go through on your own, at your own pace.
You do not have to be anywhere at a specific time and there are no deadlines.
Over the years, we’ve seen every possible approach – some folks go slow, some go fast, some cram it in over a few weekends, some commit an hour or two each week…
… and it all works.
Sign up today and here’s what you’ll get –
18 Video Lessons
Each one designed to move you quickly toward a total understanding and mastery of the sales-message-writing process.
I’ll break down the exact process I use to craft winning sales messages.
I’ll explain how and why you’ll use each of my steps in your sales letters, videos, and ads.John Carlton’s Simple Writing System Video
I’ll show you examples of winning ads, many of which ran successfully for years. (You’ll be getting the full version of all of these ads. More on that below…)
Each video is HD quality. And, best of all, you’ll be able to watch these videos any time you want… on any device you want… at your own pace… as many times as you want… from anywhere in the world. (More on this below, too.)
You’ll learn to write sales copy by writing sales copy.
Each lesson gives you a chance to put your new skills to work by providing a short, fun, laser-focused exercise. These exercises show you exactly how to bring what you learned in the video to life.
Do these exercises (which I strongly recommend, but of course that’s up to you)…
… and then include your new killer copy in your current website, emails, Facebook ads, etc and you can start closing more sales almost immediately.
Your notes are already done for you.
Included in your home study package is a comprehensive workbook that contains all the notes you’d ever want to take from my slides in the workshop.
PLUS – and this is a BIG plus – the workbook is also loaded with FULL examples of proven ads… so you can see exactly how each step fits into real-world marketing. There’s no theory here. It’s all hard-core reality-based info. (Most of these ads are mine, including my most sought-after stuff.)
That means this workbook (over 300 pages deep) is a fire-breathing SWIPE FILE of the best ads you’ll ever lay your hands on… to copy, to use for inspiration, to rip from and use as blueprints.
… this system is a concise, packed-solid “one stop resource” for helping you write everything you’ll ever need to write to make your business rock the bottom line.
(8) John Carlton – Swipe File
(9) John Carlton – The Entrepreneur’s Guide To Getting Your Shit Together
(10) John Carlton – Zero to a Million Private Seminar
and many bonus courses:
+ John Carlton – Collected Letters Volume I, II, III and Bonus Reports
+ John Carlton – Copy Critiques – 12 Websites Examined
+ John Carlton – Pajama Jam (John Carlton, Perry Marshall)
+ John Carlton – Simple Success Secrets
+ John Carlton – The Freelance Course
About the Author – John carlton
John Carlton’s notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:
He started out as the “bad boy” freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn’t pull off (because they didn’t understand street-level salesmanship)…
He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)… while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)…
And he pioneered the now-common use of killer “old school” persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs.
John’s been called “the most respected and ripped-off copywriting wizard alive”, because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.)
And for over a decade now, John has been the “go-to-teacher” for helping entrepreneurs learn how to craft ads that get results. His first book, “Kick-Ass Copywriting Secrets of a Marketing Rebel”, is still cited as a primary resource by the best writers working today.